Agreed upon in Xavier + Alex meeting. These are the three distinct engines through which DaisyChain generates leads and conversions. Each has its own owner, strategy, deal cycle, and resource profile. Alex to propose channel mix percentages at next check-in.
OwnerAlex (primary), Xavier (strategic relationships)
TargetIMPEA — Institutional MF portfolios ≥1,000 units
StrategyTargeted outreach to institutional owners with electrification ambition. Relationship-driven, exec-level engagement. Portfolio-level value prop.
Deal Cycle3–6 months (fast for institutional)
Revenue Per DealHigh. Hundreds to thousands of units at $600–$1,300/unit + $30/mo SaaS
Resource IntensityHigh per deal, but high payoff. Justifies site visits, multiple meetings, custom modeling.
Statusactive needs playbook
OwnerMcGowan (primary), Alex (support)
TargetLarge backlog of existing leads — mixed IC/SC. Needs pruning and requalification.
StrategySystematically re-engage. Qualify against decision tree. Convert using standardized feasibility scope + proposal engine. McGowan's organic relationships + new process discipline.
Deal Cycle~2 months from re-engagement to contract (hypothesis)
Revenue Per DealMixed. Some large, some small. Hypothesis: could represent ~35% of annual goal.
Resource IntensityMedium. McGowan brings relationships; tools bring standardization.
Statuspipeline exists unstandardized
OwnerXavier (architecture), channel partners (execution)
TargetSC customers — standalone MF 40+ units. Coops, condos, smaller rentals.
StrategyMinimize internal resource per deal. Self-service intake form → automated proposal → signed contract before any work. Channel partners (Solar One, Rise, Elizabeth Kelly) deliver services for a fee. AI-powered support for recurring questions.
Deal CycleVariable. Goal: shorten through automation + clear assets.
Revenue Per DealLower per unit. $600–$1,300 install + $30/mo. Feasibility fee: $2,500–$5,000.
Resource IntensityLowest. Systems do the work. One intro call max.
Statusexploring not engineered
