Revenue Model & Unit Economics The Numbers

Per-Unit Revenue
Installation + Recurring

Install / setup: $600 – $1,300 per unit (varies by building complexity, Tier 1 vs. Tier 2)

SaaS recurring: ~$30/month per unit (~$50 possible at scale)

Annual SaaS per unit: $360 – $600/yr

New Offering
Feasibility Study (Pre-Development)

Fee: $2,500 – $5,000 per study

Scope: PSC application readiness, LL97 compliance path, DR program requirements, submetering conversion cost clarity, incentive availability, solar considerations

Status: pricing unvalidated Testing with 414 Albemarle Rd (47-unit coop)

Target Scenarios

ScenarioUnitsInstall Revenue (low–high)Year 1 SaaS ARRCombined Year 1
Conservative2,000$1.2M – $2.6M$720K – $1.2M$1.9M – $3.8M
Base Case3,000$1.8M – $3.9M$1.08M – $1.8M$2.9M – $5.7M